Persuasion Theory and Research 3rd Edition Daniel J. O'Keefe Textbook
Product details
| Management number | 27392023 | Release Date | 2025/12/18 | List Price | US$32.99 | Model Number | 27392023 | ||
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Third edition of Persuasion: Theory and Research, a comprehensive overview of social-scientific theory and research on persuasion written in a clear and accessible style. The Third Edition has been thoroughly revised to reflect developments in persuasion studies, integrating cutting-edge research, offering new coverage of narrative persuasion, and including new reviews and discussions on models of behavior change and social judgment theory, alongside a compact summary of key research findings and a detailed discussion of important theoretical and methodological questions.
| Category | Books > Reference Books > Textbooks |
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| Size | N/A |
| Brand | None |
| Condition | Good |
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